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BrightHive Design and Organzing chose a custom Hoyt Sectional from Perch Furniture for this small living room in a classic Portland bungalow.

How BrightHive Designed the Perfect Custom Sofa with Perch Furniture

Design That’s Deeply Personal

At BrightHive Organizing and Design, creating a space is about more than just style—it’s about building a home around the way you live. Whether that means maximizing a tiny room or creating a cozy nook for game night, their work starts with one thing: you.

As custom furniture makers, this design philosophy really resonates with us! We recently caught up with BrightHive founder and CEO, Brooke Alley, and left completely inspired by her team’s approach: designing homes that support real life, not just picture-perfect moments (though those happen, too!). 

We have long, meaningful conversations with our clients,” Alley says. We want to understand how they live, what matters to them, what they love.”

A custom Hoyt sectional covered in a durable green chenille and a custom Alberta chair from Portland's custom furniture shop Perch Furniture

A Local Approach to Interior Design in Portland

BrightHive’s approach is both holistic and deeply collaborative. Their projects combine organizing & decluttering, personalized design, and memorabilia display—a trio of services that allows them to create functional and meaningful interiors.

They don’t just style a space—they help you edit, prioritize, and reimagine it from the inside out.

Think of it as emotional decluttering meets intentional design. That gallery wall? It tells your story. That drawer you’ve been avoiding? It finally gets handled. It’s about beauty and function, thoughtfully layered together.

“We want to create spaces that are both functional and full of heart,” says Alley. “Not just styled for Instagram, but lived in with joy.”

Their Portland roots also matter. Instead of relying on mass-market retailers, the team often turns to local Portland furniture stores (like Perch!) to bring their design vision to life.

A close up of the arm of a custom Hoyt sectional covered in green chenille from Perch Furniture, Portland, Oregon's best place to buy a sofa.

Why a Custom Sofa and Chair Made All the Difference

Take their recent North Commercial Street project: a small living room that needed to wear many hats—movie zone, game-night hub, and a comfortable, conversation space for guests. 

Enter: custom upholstered furniture designed in partnership with Perch. 

“Our clients had specific needs for comfort, size, and use,” explains Alley. “No off-the-shelf sofa was going to check every box.”

So BrightHive and the Perch team got to work designing a custom couch and a petite arm chair tailored to the space—down to the inch.

A custom Alberta chair form Perch Furniture upholstered in a durable, easy to clean soft cream colored fabric.

Made-to-Measure Comfort

Working with a local Portland store (us!) instead of a big box store meant BrightHive could fine-tune every detail: cushion firmness, seat depth, fabric selection, and dimensions to fit the exact layout of the room.

And the result? “The clients love it,” says Alley. “We wanted them to walk into the room and say, ‘This is amazing’ every time—and now they do.”

Why Buy a Custom Sofa in Portland?

For BrightHive, the decision to shop local isn’t just about convenience—it’s about quality, service, and collaboration.

“You’re not going to get this level of attention and personalization from Crate & Barrel or West Elm,” Alley says. “Working with Perch allowed us to make little last-minute changes that ensured each piece was truly right.”

Thinking About a Custom Sofa? Here’s Where to Start

If your living room is feeling like a puzzle that no standard furniture can solve, you might need a custom piece too. A custom sofa or chair isn't just an investment—it’s a solution that fits your space, your life, and your style.

Start by visiting our showroom. You’ll get hands-on guidance and expert support from our design team, and the chance to create something that feels like it was made just for you—because it was.

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